The 1950 Mercury Club Coupe is a great looking classic with plenty of style. The Club Coupe was also a Mercury Eight. The Mercury Eight was a full size model line produced from 1939–1951 and was the first model produced when Ford launched it’s Mercury brand in 1939.
The first postwar Mercury was introduced in the 1949 model year. The first engine was a flathead V-8. The styling of the Mercury Eight, when it was released in 1949, had the “pontoon” appearance. What was significant was that it ended the monotony of the warmed over pre-war style and at the same time differentiating the Mercury brand from its Ford cousin.
1950 Mercury Cub Coupe Styling
At the turn of the decade aerodynamics were not front and center. With this said, the 1950 Mercury is a very sleek automobile. The Great look is enhanced with big chrome that adds a lot to the look.
Styling can be compared to an elongated bubble, all round that starts out with a large grille with a tastefully large bumper below. Then you’ll see two rectangular parking/signal lights with large bezels. Then there’s a big badge above a bulbous hood topped with a rocket/bird hood ornament. Single headlights on fenders that bulge away from the hood all the way into a straight panel on the second set of doors. More bump outs for the rear quarter panels that enclose, a trunk lid that bulges upward. Add to this wrap around taillights framed below by another large rear bumper and dual tail pipes.
The model has a rounded roof line a long with rounded windows with more chrome. Side spear and dish wheel covers added to the good looks.
Standard equipment included a cigarette lighter, electric clock, locking glove compartment, twin horns, two sun visors, arm rests on each front door, foot control for headlights with beam indicator on instrument panel and dimming control for instrument panel lights.
1950 Mercury Club Coupe Specifications
The 1950 Mercury Club Coupe was powered by a 255 cubic inch flathead V-8 with dual Stromberg carburetors. The engine delivered 110 HP. It is said that the 1950 Mercury Eight could accelerate from 0 to 60 MPH in 18.1 second.
Transmissions offered were a three speed manual and a Touch-O-Matic four speed manual with overdrive.
Brakes are four wheel hydraulic drums.
Suspension is coil springs up front and semi-elliptic leaf springs in the rear.
Dimensions include a wheelbase of 118.0 inches, overall length of 206.8 inches, width 76.9 inches, height 64.8 inches. Average weight is 3,450 lbs. New car price was about $2,000.
Total 1950 Mercury production came in at 293,650 vehicles. Mercury produced. These numbers 151,480 coupes and 132,080 sport sedans.
Related Auto Museum articles are listed below..
1951 Mercury Eight Convertible
Reference material includes 55 Years of Mercury : The Complete History of the Big M by John Gunnell..Complete Book of Collectible Cars by the Editors of Consumer Guide..Mercury Gold Portfolio 1947-1966 by R.M. Clarke.
Some of the most memorable and popular Mercury automobiles produced were those from 1949 through 1951. What was there not to like? An all new post war aerodynamic design along with a new 255 cubic inch flatfead V-8. Also, these new post war Mercury’s and their integrated bodies were quite popular with hot rodders and customizers. Many of the early 1950’s Mercury’s have been chopped up and heavily customized.
The 1950 Mercury Eight’s were good looking cars with just the right amount of chrome to make them a real head turners. Today, there’s a small number of these models surviving and even less being restored. The 1950 Mercury Club Coupe is a true classic that represents the spirit of post war American automotive design.
Auction sales results have the 1950 Mercury Club Coupe in excellent condition at about $43,000 to $45,000.
(Article and photos copyright Auto Museum Online)