Featured in this article is a nicely restored 1922 Buick Five Passenger Sedan. Buick, having established itself as a luxury brand within General Motors, touted the comforts and quality of construction of this five passenger automobile with it’s advertising and marketing.
Buick Offered Style, Comfort, Quality and Performance
Buick targeted this sedan model to those buyers who preferred a closed-in quality automobile with extra room. Enough room to comfortably seat five people as demonstrated by it’s extra wide front seat. As a side note, Buick also produced a roomy seven passenger sedan during the 1922 model year. The 1922 Buick Five passenger Sedan also provided tastefully chosen carpet, shades and other interior trimmings.
In an advertisement appearing in a 1929 issue of Ladies Home Journal, Buick claimed that more female drivers preferred Buick over it’s competition because it offered not only better dependability but also the ultimate in comfort and a smooth ride. To quote a statement within the ad…” Buick offers the highest standard of motoring comfort ever attained; and this is one vital reason why more women drive Buicks than any other fine car“.
The Early 1920’s Auto Industry
The Buick Motor Car Company was founded in 1903 by Scottish industrialist David Dunbar Buick. It was headquartered in Flint, Michigan. Not long after Buick arrived on the scene it was acquired at the beginning of General Motors.
Things were going quite well for automakers during the early 1920’s. After a recession in 1920 the economy picked up. Efficient production methods advanced allowing car prices to actually come down.
Beginning in 1925, all Buick models were equipped with six cylinder engines. Buick also is known as the first American automaker to introduce four wheel brakes on mass production models during the 1920’s. Another interesting note regarding Buick history is that the 1911 Buick was the first built as a completely enclosed American automobile. Buick beat Ford to this milestone achievement.