1939 Chevy / Master Deluxe Business Coupe

The 1939 Chevy is a top collector’s car. This vintage automobile can be seen at auto museums and at car club shows throughout the U.S.

One of the significant changes seen on the 1939 Chevrolet Master Series JB’s included a longer hood. The headlights also sat atop the front fenders. Many though the the new fender and grill design of the 1939 models gave it a look similar to the Cadillac of it’s time. By means of its 1939 production line, Chevrolet truly attempted to attract the business class buyer. The model offered luxurious and top-of-the-line designs and accessories. The 1939 Chevy JA and JB models both met with excellent sales success.

1939 chevy
1939 Chevrolet Business Coupe

Chevrolet advertising for the 1939 models was aggressive in offering you the highest trade-in value for your current car, speedy delivery by placing priority for all advance orders and stating that your early purchase will allow you the time for “breaking it in” before winter weather arrives“. The ads go on with the new advancements available with the 39 Chevys and higher quality at lower prices.

Another advance ad states that the new 1939 Chevy is the biggest and most beautiful Chevrolet ever built. Chevrolet offered it’s new car buyer a free 1,000 check up and tune up. The service offered at 1,000 mile was considered a final adjustment to the vehicle. Chevrolet service during 1939 included having the owner lubricate the chassis every 1,000 miles and have the car taken in for tightening of bolts, etc every 5,000 miles as well as a transmission and rear axle flush plus tune up at 5,000 mile intervals.

1939 chevrolet master business deluxe
Rear view of the 1939 Cevrolet Master Deluxe

During the same 1939 model year promotion, Ford Motor Company advertising pushed “better engineering” very hard along with the economy of offering either a 60 HP or 85 HP V-8 engine. Ford said they were selling a higher quality automobile in the lower price category. Ford’s used the slogan in 39 as “The quality car in the low-priced field”. Both Chevrolet and Ford were making the same claims.

1939 chevy coupe
New front grille on the 39 Chevrolet

Another big change with the 1939 Chevrolet had to do with the car’s suspension design. The 1939’s were built with coil springs and wishbones as opposed to the Dubonnet type Knee Action suspension design although this option was seen only with the Master Deluxe series which is the model shown in this article. There was also a vacuum assisted, column-mounted gearshift that reportedly helped ease gear changing. The transmission was a rear three speed. The car was built with a 6 cylinder, 216.5 cubic inch, 3.5L cast iron block engine that produced 85 HP. The wheel base was 112.25 inches. The Business Coupe was a two passenger, five window design with luggage compartments in the rear body and rear deck.

1939 chevy coupe interior
1939 Chevrolet interior with newly designed dashboard

The 1939 Chevy Master Deluxe had a weight between 2,845 – 3,060 pounds and a price range between about $680 to $850 depending on options added. Based on what the car had to offer the buying public, the price tag was good.

There was a bit over 386,000 units built. About 33,800 Business Coupes were produced in 1939. During the same model year about 20,900 Sports Coupes were built.

There were two series of the Chevy 1939 Deluxe produced. This was the JA and the JB series. The diffference with the JA’s were that they were somewhat more fancier and had a higher price tag. A lot of the equipment that was optional on the JB’s were standard with the JA’s. The two models were essentially the same in bodies, engines, transmissions,clutches, brakes and rear axles.

See the AutoMuseumOnline articles on the links below…

The 1939 Ford Deluxe Convertible Coupe

The 1937 Ford Club Coupe

The 1939 Model year was a good one for Chevrolet and the Master Deluxe series sold very well. The car is a top collector’s pick and some of the restorations done have been great.

Old Ford Trucks / The 1930’s

The Driskill Hotel is probably the most historic hotel in Texas and for several reasons. For one, this hotel was built in 1886 and still operates today as one of the finer hotels in Austin. In fact, at one time prior to the Texas State Capitol building being built in the 1880’s, the Driskill Hotel was used at times for legislative sessions. Like many vintage cars, the hotel was expertly remodeled to reflect it’s original beauty and is a busy hotel as well as a piece of living history.

1934 ford panel truck
1934 Model Ford BB truck

Usually parked outside the Driskill is a 1934 Ford truck shown in this article. Some of the restored old Ford trucks look great. More than anything else, this antique truck advertises the hotel’s 1886 Cafe and Bakery and stands out quite well among cars in downtown Austin.

1886 cafe and bakery truck
1934 Ford panel truck in Austin Texas

The bakery opened in 2002. Prior to that the area was named the 1886 Lunchroom and was established by the Heritage Society in Austin.The 1886 Cafe and bakery is open for breakfast, lunch and dinner and is worth the stop by.

Ford was very competitive during the 1930’s Great Depression years. They were known to offer reliable cars and trucks at affordable prices. This is one of the reasons Ford survived the depression when some other automakers ran into deep trouble. The 1934 Ford trucks like the one shown in this article was a panel design. Obviously good for a delivery service. The chassis was a Ford Model BB and the year 1934 was the last one using the 4 cylinder engine. The 1935 model year would show a lot of differences with both engine and design.

The second of our old Ford trucks, shown here, is a modified 1939 model. The year 1939 signaled some advances by the Ford Motor Company. Henry Ford who was notorious for keeping things the way they were finally assented to a new braking system. Ford trucks now had hydraulic systems for braking replacing the old mechanical brakes even though the founder didn’t trust them.

1939 ford woodie
Modified 1939 Ford Woodie

This was a victory for the progressives. Ford’s competitors were using hydraulic brake systems for years. Henry Ford really had no choice by 1939 than to use the hydraulic system.

Ford Motor advertisements of the era pushed the truck’s powerful V-8 engine and the ruggedness of it’s construction. One of it’s slogans was “the truck for the jobs of 1939“. One advertisement has an owner claiming to get “1,100 miles of Ford economy every week“. The economy angle was pushed hard with testimonials from several purported owners of how they’re saving money with the new 1939 model.

1939 ford truck modification
Two-door modified 1939 Woodie

When looking for significant changes with old Ford trucks of the 1930’s, probably the most notable change was in Ford’s introduction of the V-8 engine. It’s main rival, Chevrolet, had introduced the 6 cylinder engine as a more powerful alternative to Ford’s four cylinder power plants. What Ford did was essentially go one better than Chevrolet with it’s V-8.

The dashboards in the late 1930’s Ford truck line unfortunately looked the same as in previous years. It was flat. It looked like it always looked.  Ford’s competitors started to add style to the dashboards. This could easily have been another case of Henry Ford resisting change. It appears that Henry Ford, as evidenced in some of the ad slogans above, relied on pushing ruggedness in place of style and this included the dashboards.

modified 1939 ford truck engine
This restoration uses a Chevy V-6 engine

As far as design goes in old Ford trucks of the 1930’s , the company made major changes in their 1930-1939 series of trucks. In short, the design was more sleek. The model BB chassis used on it’s trucks produced everything from pick up trucks, dump trucks, fire trucks to school buses.

As mentioned above, competition was fierce during the depression years of the 30’s. The 1929 model year saw record industry sales of more than 5 million vehicles. After the Crash of 1929, sales were cut in half even though car prices dropped in reaction to the economy. Ford Motor Company employed about 120,000 workers in 1929. By mid 1931 the company had about 37,000 employees. The following production figures will give you some idea of how the Great Depression cut into sales and when the figures started back up. You can see the double dip that occurred during the latter 1930’s after a mid 1930’s increase.

Total Ford Production / Cars and Trucks

1929   1.5 million    1931   615,000   1933  335,000   1935   820,000   1937  942,000    1939  487,000   1940   542,000    1941   691,000

See our article and photos of the Ford Model A Roadsters

(Photos from author’s private collection)