The 1952 Mercury Monterey is a full size automobile. The Monterey was named after the California town on Monterey Bay in Central California.
The Monterey first appeared in 1950 as a high end part of the Mercury Eight Series. In 1950 the Monterey was offered as a two door coupe. Two years later in 1952 the Monterey came out as it’s own series and with more models.
As a side note, the Mercury brand was introduced for the 1939 model year and sold 65,000 vehicles that first year. That was a record to date for the first year of a new car brand. The 1939 Mercury 8 was the idea of Edsel Ford and was intended to fill a gap in Ford’s rather narrow product offerings.
The Monterey model was produced from 1952 to 1974 and during this time the model was offered in all shapes and sizes. As an example, the Mercury Monterey served as a high-end, mid-range, and entry-level full size Mercury model at various times during it’s production run. .At one time many referred to the Mercury Monterey as the Little Lincoln. There were a lot of similarities between the two brands, Lincoln and Mercury, except for the lower Monterey price tag.
1952 Mercury Monterey Styling
Some have said that Mercury’s were Fords with lots of chrome and new badges. If that was the case, the 1950’s may have proved them wrong because Mercury took on all new styling with plenty of new innovations. These included the Merc-O-Matic transmission, retracting rear windows, an automatic front seat adjustment and more.
Mercury automobiles went through a restyling for 1952 as did all Ford Motor Company models.For the 1952 model year the Monterey was available in more models. These included a four door sedan, convertible, and station wagon.
Changes for 1952 included a redesign of the dashboard. The exterior saw a larger windshield with chrome all around the window.
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