1949 Mercury

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Sales figures in 1949 for both Ford and Mercury broke records. The 1949 Mercury Eight was the first post World War Two design. The Mercury Eight was first introduced in 1939 and lasted until the 1951 model year.

1949 mercury
1949 Mercury Sedan

The new design introduced in 1949 would also last through the 1951 model year. The Mercury’s new design for 1949 was truly new. The design was so well received that the 1950 Mercury models would see very little changes from the 1949 models.

Some other automobile post war designs were considered little different than the prewar models. The 1949 Mercury was different. Just about everything was changed when compared to the 1948 models. The Lincoln model of that year also came out with a clearly new design. All models of the Ford, Lincoln and Mercury lines came out with much more modernized designs in 1949.

Mercury’s Place in the Ford Motor Company Line

Mercury was created to be positioned between the Fords and the Lincolns. The price gap between the highest priced Ford model and the lowest priced Lincoln model was large. The Mercury was meant to fill that large price gap.

1949 mercury sedan
Mercury new sleeker design for 1949

The marquee name was introduced in 1938 by Edsel Ford, Henry Ford I’s son. The Mercury was also introduced in spite of the fact that Henry Ford didn’t believe he needed a new brand.

The 1939 Mercury style was all new and didn’t share any paneling with either Ford or Lincoln. In 1938 Mercury was set up as an entirely separate company as was Lincoln. This however changed in 1945 when the two were merged into Lincoln-Mercury. An interesting note is that the Mercury brand was an all new creation as opposed to the Lincoln brand which was acquired by Ford in 1922.

The Mercury was considered, at least by Ford Motor Company, an entry level luxury vehicle. Ford’s goal was to have car buyers perceive the Mercury as a lower priced Lincoln rather than a higher priced Ford.

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