1938 Ford Half Ton Pickup

This 1938 Ford Pickup is a beautiful vintage truck. The year 1938 saw the Ford Motor Company come out with a smaller V-8 engine while competing intensely against General Motors. The 1938 Ford truck designs were a completely new restyle from previous model years. The cab in the 1938 model was the first redesign in three years. The truck’s grille had a new oval shape. This new truck restyling was kept unchanged through 1939.

If you look at advertisements for the year, Ford heavily promoted their Flathead V-8 trucks. In addition to the half-ton pickup the company heavily promoted their new one-ton pickup as an economical truck to operate. Ford said that this was it’s answer to truck buyers asking for a heavier truck with the same performance and economy as the half-tons. Springs, axles and frame were touted as being strengthened to handle the heavy loads.

Ford Motor Company Trucks

Ford Motor had long been a leader in truck production starting with their first truck, the Model TT. That truck was followed up with the Ford Model AA. These of course led to the popular Ford F Series which were introduced in 1948.

The early automakers recognized the feasibility of commercial vehicles. Why can’t a farmer haul his supplies with a motorized vehicle? The question was what to build and how to market it. Ford actually built it’s first truck in 1905, just two years after building it’s first car. This first truck was essentially a cargo area behind a drivers seat. In many ways just like a horse wagon except with a motor.

By about 1913 there were outside suppliers who would provide Ford with various truck body styles. These were customized to the Model T chassis. It appeared that nothing really successful came together until the year 1917 and the introduction of the Ford Model TT. The Model TT came out as a one ton vehicle that was built on a strengthened Model T frame that could handle the heavier load. These first Model TT’s were sold as a chassis and cab only with the cargo bodies being installed by one of several outside suppliers.

At one time, coach work companies were commonly employed to install customized car bodies. They are still in existence today throughout the U.S.

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