The vehicle featured in this article, the 1950 Ford F-1 Half-Ton Pickup, is among the first generation of Ford F Series Trucks. Introduced in 1948, these F Trucks were built on a truck chassis as opposed to the pre war trucks built on automobile chassis. These F Series Trucks were truly new and different than those built prior to World War Two. These are the first of the F series Ford’s which are still in production so many decades later. The trucks gained a lot of followers with it’s durability and affordability.
Ford’s “Bonus Built” Trucks
In addition to this major change, the 1948 F-1 had several other changes compared to the 1941 model. Changes from the earlier Ford trucks included a one piece windshield, a wider cab and headlights that integrated with the truck’s grille. Because of these changes and additions, Ford Motor Company advertising labeled the 1948 F Trucks “Bonus Built“.
The term Bonus Built just started as an advertising slogan in 1948 to compete against Chevrolet’s truck advertising. It was meant to refer to the many extras now added to Ford trucks. These were supposedly extras you could not always find in other makes. What Ford was doing was to put up a strong challenge to General Motors who had pretty much dominated the trucks market at that time.
Officially it was used from 1948-50 but it actually came to designate the whole of the ’48-’52 body style. The 51s and 52s were connected with the 48-50s because of their very similar body style and design characteristics.
The Ford Bonus Built models not only applied to the F-1 Half Tons but the term was used through the 3 ton F-8.
The Million Dollar Cab
As marketing and advertising goes, Ford touted that it’s 1948 F-1 riders sat in a ‘Million Dollar Cab“. What this implied was that the new F-1 cab provided more comfortable seating than any Ford truck before it. This added comfort of course had something to do with the F-1 being built on it’s new truck chassis as mentioned above rather than the old automobile chassis.
1950 Ford F-1 Pickup Specifications
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