Featured here is a fine looking 1970 Plymouth Road Runner Superbird. The Plymouth Road Runner Superbird was a highly modified
Of the first generation Plymouth Road Runners, the 1970 model is perhaps standing out the most. The unique shape of its grille opening, with the horizontal air intake below, makes this particular Road Runner model look more aggressive in appearance than those from 1969.
The Plymouth Road Runner itself is a mid-size car with a clear focus on performance. The car was built by Plymouth in the U.S. between 1968 and 1980. By the time 1968 came around, some of the original muscle cars were moving away from their roots as relatively cheap but fast cars, as more features were added thus raising the car’s sales price.
The Birth of the Plymouth Road Runner
The idea behind the Plymouth Road Runner had been discussed around Chrysler Corporation for a while. The problem, and why nothing was done sooner, was that upper management simply had turned it down. The story that’s told is that the go ahead actually took place, but with a very small development budget. This apparently happened in spite of the opposition from upper management.
Prior to the Road Runner, with Plymouth automobiles, you had to purchase a premium level car like the GTX if you wanted your car to have a big engine. Before the Roadrunner came along, performance model Plymouth cars were actually derivatives of the company’s premium models. This would have priced out a lot of potential car buyers in a performance car market that was growing.
So how was the Plymouth Road Runner accepted? In it’s introduction Plymouth sold 44,599 Road Runners in 1968. This was more than double the 18,940 GTXs that were sold. Compare those numbers also to the 32,000 Barracudas sold. The Plymouth Road Runner was a big winner from the start. Think of how more profitable Plymouth might have been if it’s upper management was a bit quicker with new ideas.
The 1970 Plymouth Road Runner and Superbird Details
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