Featured here is a 1959 Ford F 100. The Ford F series of trucks were introduced for the 1948 model year with the first generation running from 1948-1952.
What the F series in general intended to do was separate the Ford light trucks from the Ford automobile models. In so doing, Ford started the F Series with new dedicated chassis for truck production use. The “F” on these light trucks referred to Ford.
After World War Two, automakers began putting a larger emphasis on truck passenger comfort. Cabs became wider and seats were styled more comfortably. This started in the late 1940’s when the new postwar designs were unveiled and continued through the 1950’s. Automakers saw that buyers were attracted to light trucks that could be used for non utility purposes as well as for work.
Ford’s Bonus Built Models
The term Bonus Built just started as an advertising slogan in 1948 to compete against Chevrolet’s truck advertising. Chevrolet had been touting their new Advanced Design trucks and their sales were going quite well. Ford’s Bonus Built term referred to the many extras that were added to Ford trucks. These extras were advertised as things not always found with other brands of light trucks.
Ford needed to come up with a very strong marketing effort because at that time Chevrolet was fairly dominant in the light truck market. The Ford Vs. Chevy rivalry has been going on since forever for both automobiles and light trucks. It’s going on as of this writing between the Ford F-150 and the Chevy Silverado.
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